To be captain obvious, a lot, actually. Some surfboard manufactures have recognised that their brand logos, as well as their product names & product logos, are a fundamentally important component of driving brand engagement and sales. Some have not.
I’m not a designer and I’m a shocking artist (stick figures are a challenge) but my lovely and beautiful and talented wife is a kicka*s designer. She’s good, I mean, really, really good. And she has impressed upon me how the use of colours, imagery, the right words for a product name, etc., combine to create something that either does or does not stick in your mind. Now I pay a lot of attention to logos, product names, etc. and the chasm between what stands out obviously and what I have to stretch to remember is huge.
Stacey Surfboards Snake Eyes: amazing average wave all rounder
Simon Anderson SXE2 (review coming soon): epic Indo board. Excels in good, hollow waves
Haydenshapes Hypto Krypto: great small to medium size wave all rounder
JS Pier Pony: JS’s first über groveler for tiny, weak surf
Channel Islands Average Joe: fun groveler shape that still turns
JS Dropped Swallow: JS’s latest small wave summer surfboard
Channel Islands New Flyer: all rounder that I find works best in slightly larger, more lined up surf
Stacey Surfboards The Roach (review coming soon): special, extra fun all rounder. Feels amazing on the wave face
Rusty Dwart: one of the best, most versatile small to medium wave size boards out there
Surfboard manufacturers of the world: hire a clever designer & product person to design your logos and to come up with clever product names and branding. It matters.