Buying a surfboard can be a daunting experience if you haven’t had a lot of practice (I’ve had too much but still suck at it…). Timmy from Aloha Manly surf shop shares how to buy a surfboard – the right surfboard – the first time.
Timmy from Aloha Manly surf shop, located in Manly on Sydney’s Northern Beaches in Australia, sells a lot of surfboards. Here Tim and I discuss the key things to consider when purchasing your next board. I hope it’s helpful to you.
Ben: Hello Timmy and welcome to Benny’s Boardroom! Now, you are a bit of a legend in the surf scene in our area. You own a surf shop called ‘Aloha Manly’ and you sell a lot of boards so I thought it would be useful to bring you in here today and to talk about the key things that surfers need to think about when buying a board. We are trying to help people to figure how to buy the right surfboard, the first time and not make any mistakes.
Tim: Thanks for having me, Benny. Well, yeah, there are a lot of people who are getting into the surfing game and there are different types of equipment available, which makes it quite confusing for a first timer, or even an experienced surfer when they really don’t know what they need. So, I suppose our job at the shop is to point the customer in the right direction to equipment that suits their needs; where are they going to surf, what sort of waves are they going to ride, how big they are and how much they weigh, their budget, etc. All these different factors come into it.
Ben: Yeah, cool.
Tim: That’s pretty much what we do: match the client to the right board – hopefully successfully – so that they can have a good relationship and then when they want to get divorced they come back and . . .
Ben: Trade it in for a new one . . .
Tim: Yeah . . . trade it in for a new one.
Ben: So, it’s a lot easier than getting a divorce then!
Tim: It’s a lot easier. It’s a lot cheaper. We’re not meant to be talking about divorce but it is a lot easier and a lot cheaper. Surfing is one of those things that is a relatively cheap sport. Surfboards last for a long time, surfing is fun, it’s exercise, it’s all these different things. It doesn’t cost that much money. You don’t have to pay to go to a beautiful beach. I’m looking out at a beautiful beach here. Anybody want to go?
Ben: It is a beautiful beach!
Tim: It’s a beautiful beach. But there is not a lot of surf. But, then again, there never is, which is why there are a lot of short, fat, wide boards out there for average, small waves.
Ben: So, we should take that as an example, then. So, you normally sell some of those shorter, wider, fatter boards and lots of grovelers. Let’s say I come in and, I’m an exception because I have a serious board buying problem…
Tim: If everybody was as good a customer as Benny, I’d be rich…but there’s not many. Back to you Benny.
Ben: So, I come in and I want to surf the waves where we are in Manly, which are pretty small and weak. And let’s say I have a busy corporate life and I don’t really get to surf as much as I would like to. What would you recommend for me?
Tim: First, I would kind of get a bit of a feel for what you’re riding now because, if we know what the person is riding, then we’ll have something to draw from. So, that’s the starting point. I’d give you advice on whether I think that’s got enough volume in it. The good thing about surfboards these days is they – not all the brands, but, a lot of them – are putting the cubic volume on them, which makes it quite easy for me to make sure they buy a board that it not too big or small for them. It’s easier for the customers, too, because they can relate to that level (Read Know Your Volume, Catch More Waves if you’re trying to determine your volume sweet spot). Luckily, I’ve got a bit of an internal volume count in the brain.
Ben: Knowing the volume on a board is good for somebody like me . . .
Tim: It’s good for somebody like you. So, what we do is we work out your weight, your ability of surfing, the way you surf and then we just give the customer options that we think will work best. There are a lot of surfboards to choose from, obviously, and I generally carry the top echelon of surfboards but we do everything from the top of the range to the lower priced boards. And I’ll always try to get you on one of the best boards for your situation.
Ben: You always do. Thanks, so much.
Ben: So, this is Tim, from ‘Aloha Manly’.
Tim: If you want to get a surfboard, get down here [Aloha Manly] and see me or one of the boys and we’ll be happy to set you up.
Ben: Thanks very much for watching Benny’s Boardroom, I hope you enjoyed the show.
Tim: See ya.